![]() Instead of focusing on casting the widest net, aim to add to the most value and connect with your leads through targeting and conversational marketing.Ĭonversational marketing is sending personalized mass texts to targeted audiences. Text message marketing is an incredibly effective form of marketing, but if you’re sending text blasts, you’re not getting the most out of it. Targeted Mass Texting: The Superior Form of Text Blasts In the same way that sending spam emails can turn potential buyers off of your company, violating the more intimate channel of texting can get you a one-way ticket to the block list – especially if you send text blasts often.įortunately, there’s an easier way to make text message marketing work for you. ![]() With 71% of consumers expecting companies to deliver personalized messages (and 70% getting frustrated when they’re not personalized), sending messages that can be construed as spam is likely to be useless and may even actually hurt your relationship. ![]() When you send out text blasts, you’re limiting your ability to customize the message for a specific segment because the message has to apply to a broader range of leads, lowering the chances of your message connecting with recipients and converting. Your leads and customers subscribed to your texting list for a reason - it’s your job to provide them with the value they expect. A critical factor in this relationship is trust – trust that you will handle their personal information respectfully and treat them as a person, not a number. The Problem with Text BlastsĪs a business, it’s essential that you maintain a good relationship and positive brand sentiment with your customers. While a text blast is a good way to get information out to an audience quickly, they’re best reserved for bulletins and other informational purposes – not sales. Other organizations, from local governments to charities, may send them to increase turnout for events (e.g., elections, fairs), raise awareness for causes (e.g., charities, fundraising), or even share emergency information (e.g., inclement weather). They are sent to large lists of contacts, and typically do not include recipients’ information (e.g., names or loyalty statuses).īusinesses-often retail brands-send SMS blasts to promote coupons or products. Text message blasts usually contain words only, though they may include a link or even emojis, images, and videos. How to choose your text marketing softwareĪ text blast is a single text message sent to a large group of people all at the same time.While it may be tempting to send out a text blast to reach as many people as possible, the real value comes from responsible targeted text marketing – and we’ll show you how. Text message marketing can be an incredibly effective marketing strategy that provides you a direct line to your leads’ focus, helping to establish a more intimate relationship that can lead to up to 40% more sales. One of the best ways to overcome the complexity of addressing all online sales channels is to target the offline channel that acts as the gateway to them all: their cell phone. Their attention is split between various online and offline sales channels, so you’ll have to work harder to get your business in front of their face. Reaching leads and even existing customers is more challenging than ever before.
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